SWCCM – G S U S

SwatchCities

Swatch Cities

VISUAL IDENTITY & DOCUMENTARY

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BRANDING / CULTURE / RETAIL

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A new generation of creators

A new generation
of creators

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Swatch Cities is a contemporary urban creation platform to find support for and bring attention to young creators in different cities around the world. A light on the living portrait of a new generation of creators that shapes customs, attitudes, lifestyles… This platform is an unprecedented, ambitious project, which has its first edition in Madrid. I was lucky commisioned for designing and art directing the visual identity and most of the communication materials, aswell as directing and making a documentary video portrait of the Creative Festival. Strategy and creative direction by Nadie, the Creative Think Tank. Video and photography contributors: Begoña Solís, Álex Cascallana, Guillermo Gracía, Borja Llobregat and Lola Valdivia.

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Swatch Cities is a contemporary urban creation platform to find support for and bring attention to young creators in different cities around the world. A light on the living portrait of a new generation of creators that shapes customs, attitudes, lifestyles… This platform is an unprecedented, ambitious project, which has its first edition in Madrid. I was lucky commisioned for designing and art directing most of the communication materials and visual identity, aswell as directing and making a documentary video portrait of the Festival. Strategy and creative direction by Nadie, the Creative Think Tank. Video and photography contributors: Begoña Solís, Álex Cascallana, Guillermo Gracía, Borja Llobregat and Lola Valdivia.

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Swatch Cities is a contemporary urban creation platform to find support for and bring attention to young creators in different cities around the world. A light on the living portrait of a new generation of creators that shapes customs, attitudes, lifestyles… This platform is an unprecedented, ambitious project, which has its first edition in Madrid. I was lucky commisioned for designing and art directing most of the communication materials and visual identity, aswell as directing and making a documentary video portrait of the Festival. Strategy and creative direction by
Nadie, the Creative Think Tank. Video and photography contributors: Begoña Solís, Álex Cascallana, Guillermo Gracía, Borja Llobregat and Lola Valdivia.

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Swatch Cities is a contemporary urban creation platform to find support for and bring attention to young creators in different cities around the world. A light on the living portrait of a new generation of creators that shapes customs, attitudes, lifestyles… This platform is an unprecedented, ambitious project, which has itsfirst edition in Madrid. I was lucky commisioned for designing and art directing most of the communication materials and visual identity, aswell as directing and making a documentary video portrait of the Festival. Strategy and creative direction by Nadie, the Creative Think Tank. Video and photography contributors: Begoña Solís, Álex Cascallana, Guillermo Gracía, Borja Llobregat and Lola Valdivia.

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Art Direction & Design + Video & Photo by Gsus