Gancedo 1945

Gancedo 1945

Gancedo 1945

Gancedo 1945

Gancedo 1945

BRAND IMAGE

BRAND IMAGE

BRAND IMAGE

BRAND IMAGE

BRAND IMAGE

FB+

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FABRICS / DESIGN / BRANDING

FABRICS / DESIGN / BRANDING

FABRICS / DESIGN / BRANDING

FABRICS / DESIGN / BRANDING

FABRICS / DESIGN / BRANDING

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________

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It all begins with a thread

It all begins with a thread

It all begins with a thread

It all begins with a thread

It all begins with a thread

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Gancedo is a Spanish brand, and a leader in interior textile design. With a legacy of more than 75 years, it confronted this challenge of transforming and adapting itself to contemporary contexts. I had the opportunity to shape their new brand image together with Nadie, who designed the strategy, to guide this reinvention process, strengthening the brand values and its identity as a family company. We make the brand book, a brand video, some printed instore materials, and a brand photography archive of images.



¬

¬


Gancedo is a Spanish brand, and a leader in interior textile design. With a legacy of more than 75 years, it confronted this challenge of transforming and adapting itself to contemporary contexts. I had the opportunity to shape their new brand image together with Nadie, who designed the strategy, to guide this reinvention process, strengthening the brand values and its identity as a family company. We make the brand book, a brand video, some printed instore materials, and a brand photography archive of images.


¬

¬


Gancedo is a Spanish brand, and a leader in interior textile design. With a legacy of more than 75 years, it confronted this challenge of transforming and adapting itself to contemporary contexts. I had the opportunity to shape their new brand image together with Nadie, who designed the strategy, to guide this reinvention process, strengthening the brand values and its identity as a family company. We make the brand book, a brand video, some printed instore materials, and a brand photography archive of images.


¬

¬


Gancedo is a Spanish brand, and a leader in interior textile design. With a legacy of more than 75 years, it confronted this challenge of transforming and adapting itself to contemporary contexts. I had the opportunity to shape their new brand image together with Nadie, who designed the strategy, to guide this reinvention process, strengthening the brand values and its identity as a family company.
We make the brand book, a brand video, some printed instore materials, and a brand photography archive of images.


¬

¬


Gancedo is a Spanish brand, and a leader in interior textile design. With a legacy of more than 75 years, it confronted this challenge of transforming and adapting itself to contemporary contexts. I had the opportunity to shape their new brand image together with Nadie, who designed the strategy, to guide this reinvention process, strengthening the brand values and its identity as a family company. We make the brand book, a brand video, some printed instore materials, and a brand photography archive of images.


¬

Art Direction Design Photography & Video by Gsus

Art Direction Design Photography & Video by Gsus

Art Direction Design Photography & Video by Gsus

Art Direction Design Photography & Video by Gsus

Art Direction Design Photography & Video
by Gsus

2021

2021

2021

2021

2021

+GCDO v1
+GCDO v8
+GCDO v11
+GCDO v12
+GCDO v4
+GCDO v10

BRAND VIDEO

BRAND VIDEO

BRAND VIDEO

BRAND VIDEO

BRAND VIDEO

Cover cat G 00 W

BRAND BOOK

BRAND BOOK

BRAND BOOK

BRAND BOOK

BRAND BOOK

cats G top w
spreads cat G 03
spreads cat G 01
spreads cat G 02
spreads cat G 04
spreads cat G 05
spreads cat G 06
spreads cat G 07
spreads cat G 08
spreads cat G 09
spreads cat G 10
spreads cat G 11
spreads cat G 14
spreads cat G 23
spreads cat G 27
spreads cat G 28
spreads cat G 36
spreads cat G 37
spreads cat G 38
spreads cat G 44
spreads cat G 46
spreads cat G 47
spreads cat G 50
spreads cat G 51

IN-STORE BRAND MATERIALS

IN-STORE BRAND MATERIALS

IN-STORE BRAND MATERIALS

IN-STORE BRAND MATERIALS

IN-STORE BRAND MARERIALS

Tarjetones 1 w
tarjetones 3 w
Mockups Design
DSC00357 Foto © Gsus Fernández

BRAND PHOTOGRAPHY. THE FACTORY

BRAND PHOTOGRAPHY. THE FACTORY

BRAND PHOTOGRAPHY. THE FACTORY

BRAND PHOTOGRAPHY. THE FACTORY

BRAND PHOTOGRAPHY. THE FACTORY

DSC00328 w
DSC00161 w
DSC00222 w
DSC00104 w
DSC00081 w
DSC00099 w
DSC00127 w
DSC00465 w
DSC00444 w
DSC00369 w
DSC00533 w
DSC00353 w
DSC00721 w
_DSC3657 w
DSC00518 w
_DSC3178 Foto © Gsus Fernández

BRAND PHOTOGRAPHY. MADRID FLAGSHIP STORE

BRAND PHOTOGRAPHY. MADRID FLAGSHIP STORE

BRAND PHOTOGRAPHY. MADRID FLAGSHIP STORE

BRAND PHOTOGRAPHY. MADRID FLAGSHIP STORE

BRAND PHOTOGRAPHY. MADRID FLAGSHIP STORE

_DSC3008 w
GANCEDO STORE 15.7-1 w
_DSC2961+++ w
GANCEDO STORE 15.7-26 w
GANCEDO STORE 15.7-10 w
_DSC2990+ w
GANCEDO STORE 15.7-66 w
GANCEDO STORE 15.7-48 w
_DSC3005 w
GANCEDO STORE 15.7-74 w
GANCEDO STORE 15.7-40 w
GANCEDO STORE 15.7-56 w
GANCEDO STORE 15.7-12 w
GANCEDO STORE 15.7-61 w
_DSC3315 w
_DSC2957 w+
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